Blog

SEO Beginner Hacks

Once you are done rummaging through terabytes of ‘Guru Wisdom’ that doesn’t work anymore and wasting your mandatory first-time ‘SEO budget’ on an agency that still lives in la-la land, it’s time to think about practical SEO techniques that don’t break the bank, yet help your website budge ahead in the SERPS.

Contrary to what most people would like you to believe, SEO in 2017 is neither difficult nor impossible to execute.

It’s true. The landscape has undergone a sea of change from what it used to be a few years ago. Formulaic strategies don’t work anymore.  But the changes are only for the better.

Today, we share you with a bunch of SEO ‘hacks’ that are perfect for newbie internet marketers as well as DIY-crazy online businessmen. By the end of this blog post, you’ll be armed with enough arsenal to get the ball rolling and also to tackle any snake-oil SEO corporation out to rob you off your hard earned money.

  1. Find the right keywords: Now, there’s probably a gazillion pages of literature floating out there on keyword research. Yet, this is where most new businesses get it wrong. This is the most fundamental technique that you need to master before you even take one single step ahead. The right set of keywords is going to help you gain targeted traffic that possibly converts into business, without having to compete with a ‘giant’ in your niche. The idea is to find the ‘low competition ones’ and there’s plenty of them out there. Hack: Poach keyword ideas from your competitor’s website. Once you have a set of keywords to play around with, tap into forums and social platforms to discover more nuggets related to them. If there’s a lot of chatter about a keyword or a topic, then it pays to incorporate it into your marketing strategy.
  2. Strategize your Content: Does this sound familiar? It’s because it is familiar. You have heard it a thousand times already. The caveat is that there’s a way to use it. Remember what we told you about those nuggets? Start with those and create answers to questions that your potential customers may have. It creates a sense of authority about you and you have an excellent chance of being featured in the Google Snippets section, which by the way is touted to get bigger in the years to come.
  3. Webmaster tools: So, Google has created a set of guidelines that it wants everybody who’s trying to rank, to follow. And yet, most people new to SEO jump the gun and skip it altogether as if it were some painstakingly boring algebra class. If you have still not spent some time on Webmaster tools, then this is the right time. Read tutorials, try to use the tools yourself and identify possible errors on your website. It’s simple. It’s basic. But it’s effective. More importantly, it’s necessary.
  4. Get a Mobile website: That’s a no brainer. Get your website mobile optimized if it still isn’t. Don’t even get started on why it needs to be mobile optimized. Just do it for Christ’s sake. Hack: Read up on AMP (Accelerated Mobile Pages)
  5. Speed is good: Google is handing out candies to websites that promotes good user engagement. One of the most important factors is page speed. And by fast, we mean blinding, blink-of-an-eye fast. If your website still crawls in the real sense, hire a programmer/developer and speed it up. It’s a simple hack that can reap rich dividends.
  6. Use Media: If you have an excellent content piece, don’t let it languish only on your website in the form of mundane text. Create a tutorial video and publish on YouTube, which happens to be the second biggest search engine in the world. Make an infographic and distribute it. If you are a novice to all this, hire someone who can. Those will nail you links by the way.

If you expected the ‘SEO Hacks’ to be a secret set of codes that would help propel your website into ranking glory, then sorry to disappoint. Think of these like the foundation for SEO that will help you immensely as your business grows.

Business Profiles for Small Business Marketing

Small business owners are constantly looking out for low-cost and effective methods of marketing. Some entrepreneurs will try every trick in the book to ensure their business is doing everything it can to attract new customers. Now business owners can add business profiles to their marketing arsenal.

The most basic ways to get the word out about a small business include the use of leaflets or advertisements in the local newspapers. The problem with this sort of marketing is that it frequently becomes recycling paper within 24 hours of delivery.

Becoming an entrepreneur is a huge journey, I wish you well friend.

Savvy entrepreneurs have been turning to the internet to achieve a greater return on their marketing investment. Internet marketing has a lasting and cumulative benefit. Once created, a new web property such as a website, video or article has the potential to rise in the search results rankings. What should be considered when creating a new web property for search results is the need to provide high quality content.

Business profiles provide the high quality content which can convert prospects into leads and buyers. A quality business profile article provides a comprehensive overview of the company in question and rich content for the search engines to soak up, as well as a great marketing piece for readers to appreciate. The company doesn’t need a Shakespearean masterpiece written to act as a profile that brings benefits and a return on investment. An effective profile, however, is usually one that was written about the company by someone external to the organization.

An objective view of the company is vital when writing a business profile. The prospective customer is often not interested in what the company thinks may be important or interesting and an experienced profile writer has the skill to write for the target audience. Interviews with owners, staff and customers help to build a comprehensive picture of the company’s personality and the key selling points of its offering.

The goal of business profile is two-fold; to rank well in search results and to convert readers into taking action with the business profiled. Video and photographs are frequently used in business profiles to complete the information-rich presentation and appeal to the senses of different prospects.

A business profile, acting as a comprehensive multimedia sales pitch, should be effective in winning new business, representing a substantial return on investment in the profile. Whilst a profile article is only a single internet marketing property, the planning, thought and time that goes into its creation should ensure that it misses nothing out and serves as an advertisement that is impossible to ignore.

Any small business looking to boost its marketing and gain new customers should start using business profiles.